Influence Project Results

Well, after a month and a half of testing my social media know-how, Luxe has come out looking not too shabby. A total of almost 33,000 people and companies signed up to take part in the experiment called the Influence Project. Basically it was an experiment to see how influential you are through your social media efforts. The first step was to sign up and then promote yourself to anyone who would pay attention and see if you could influence them to click on your link. By clicking on the link, one vote for you was registered. People could also sign up for their own account under you and then you are credited with their sign up as well as their "downline" of their clicks. You could earn partial votes for people who signed up or clicked on people who signed up under you. And believe me, it really adds up.

Curious about my results? Wonder no more, here are all the stats for Luxe:

1. Luxe ranked in the 97th percentile out of nearly 33,000 participants. This means I had more votes (or clicks) than 97% of those participating in the experiment. Not too bad!
2. Luxe had seven first level signs ups and four second level sign ups. So we got partial votes from everyone who clicked on or joined up under those people.
3. We utilized Facebook, Twitter, LinkedIn, email, and blogs to promote the Luxe influence. I believe the most effective methods included Facebook and email.

The official results will be posted in the November issue of Fast Company magazine. Fast Company is the sponsor of the experiment and offered a great draw of promising to include the photo of everyone who participated in the magazine - well, they had me at free publicity! With just a few minutes of effort each week I felt it was well worth the effort and reassured the usefulness and reach of social media!